Marketing lesson notes for SS1–SS3

What students learn

By the end of SS3, a student who has worked through these notes should be able to:

• Explain the functions of marketing and the difference between the sales concept and the marketing concept
• Classify products, including industrial goods
• Describe the elements of the marketing mix and the marketing environment
• Compare consumer and organisational buying behaviour
• Outline the marketing planning process and the purpose of marketing research
• Discuss the advantages and disadvantages of advertising, and the role of promotion and pricing
• Compare channels of distribution and modes of transportation, and name the documents used in transportation
• Describe the features of the international market and the regulations guiding international marketing

What each class covers

Every topic is a separate lesson note, listed here in teaching order. Open any topic, or the term, to read it.

SS1 Marketing 23 notes

First Term 8 notes

• Introduction to Marketing
• Introduction to Marketing II: Functions of Marketing
• Post Independence Era in the History of Marketing in Nigeria
• Marketing Concepts
• Marketing Concepts II: Difference Between Sales & Marketing Concept
• Classification of Products
• Classification of Products II: Industrial Goods
• Marketing Mix I

Second Term 10 notes

• Marketing Mix II: Marketing Environment
• Marketing Mix II: Marketing Environment
• What Market Do
• Types of Market I
• Organizational Market
• Consumer and Organisational Behaviour I
• Consumer and Organizational Behaviour II
• Organizational Buying Behaviour
• Marketing Planning Process
• Marketing Research

Third Term 5 notes

• Pricing
• Advertising
• Advertising II: Advantages & Disadvantages of Advertising
• Promotion
• Merchandising

SS2 Marketing 16 notes

First Term 6 notes

• Distribution
• Channels of Distribution
• Modes of Transportation
• Choice of Transportation
• Choice of Distribution Channel
• Transportation

Second Term 3 notes

• Documents Used in Transportation
• Warehousing
• Primary and Secondary Products

Third Term 7 notes

• Facilitators
• Food Processing Industries
• Banks
• Co-Operative Societies
• Basins and Boards
• Microfinance Companies
• Marketing of Mineral Products

SS3 Marketing 14 notes

First Term 8 notes

• International Marketing
• Importance of International Marketing
• Market Decision and Reasons Wider Market Escape from Competition
• Features of the International Market
• Legal, Social, Cultural and Demographic Features of International Market
• Approaches to the International Market
• Regulations Guiding International Marketing
• Information and Communication Technology in International Marketing

Second Term 6 notes

• Internet Browsing and Electronic Marketing
• Planning for a Personal Marketing Outlet
• Identifying a Good Marketing Location and Setting Up and Operating a Marketing Outlet
• Purchase and Supply of Good Merchandising of Goods & Services
• Selling and Bargaining Skills
• Fund Management

How we prepare our lesson notes

Each note covers one topic for one class and one term, and the notes follow teaching order. Every note has behavioural objectives, the lesson content in short sections, evaluation questions and an assignment drawn from the same note.

Before publication, notes are edited for accuracy, plain language and the right level for the class.

Every note is free to read online. A PDF or Word copy of one subject costs ₦1,000 for one term, or ₦2,000 for all three terms. If you find a mistake, tell us and we will correct it.

Recommended Marketing textbooks

Books are grouped by class. The line under each title shows which list recommends it.

SS1 Marketing textbooks 2 books

Name	Author	Publisher
Contemporary Marketing for Senior Secondary SchoolsFG NERDC approved list, 2026 to 2028Edition: 2026	H.A. Musa; S.N. Ojeniyi; B.O. Ikenam.	Learn Africa Plc
Basic Concept of Marketing for Senior Secondary SchoolsSchool booklist – International School, University of Ibadan (UI-owned)	Babatunde H.O.; Seye Odanye	HOLAD Publishers

SS2 Marketing textbooks 2 books

Name	Author	Publisher
Basic Concept of Marketing for Senior Secondary SchoolsSchool booklist – International School, University of Ibadan (UI-owned)	H.O. Babatunde, Seye Odanye	HOLAD Publishers
Essential Marketing for Senior Secondary School (2025 Edition)Not on an official listEdition: 2025	Not stated in listing seen

SS3 Marketing textbooks 2 books

Name	Author	Publisher
Basic Concept of Marketing for Senior Secondary SchoolsSchool booklist – International School, University of Ibadan (UI-owned)	H.O. Babatunde, Seye Odanye	HOLAD Publishers
Essential Marketing for Senior Secondary School (2025 Edition)Not on an official listEdition: 2025	Not stated in listing seen

Based on the 2026/27 recommended lists. Editions change, so confirm the current edition with your school or bookseller.