Microfinance Companies – SS2 Marketing Lesson Note (Third Term)

Microfinance is a kind of financial institution that focuses on small businesses and individuals who lack access to conventional banking and related services.

Behavioural objectives

By the end of the lesson, students should be able to:

• define microfinance;
• state who microfinance institutions focus on;
• list the roles of facilitators in microfinance;
• explain how facilitators help a microfinance company to reach its objectives.

What are the roles of facilitators in microfinance?

1. They equip marketers to build up a large customer base.
2. They help in educating customers about all they need to know about the company.
3. They recognise individual strengths and drive to change things for the better.
4. They help the company to achieve its objectives and goals with the aid of a series of meetings and discussions.
5. They are very neutral but positive about what the company represents.

Evaluation

1. Define microfinance.
2. Who do microfinance institutions focus on?
3. State four roles of facilitators in microfinance.
4. How do facilitators help a microfinance company to achieve its objectives and goals?

Assignment

List five roles of facilitators in microfinance and explain any two of them.