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SS1 First Term Marketing Lesson Notes

Eight free notes, in teaching order, from Introduction to Marketing to Marketing Mix I. Read them online, or get a PDF or Word copy.

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The term, one note at a time

Start at note 1 and work down. Each note opens with its objectives and ends with evaluation questions and an assignment.

  1. Introduction to MarketingNote 1 of 8

    Introduction to Marketing

    Students should be able to define marketing.

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  2. Introduction to Marketing II: Functions of MarketingNote 2 of 8

    Introduction to Marketing II: Functions of Marketing

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  3. Post Independence Era in the History of Marketing in NigeriaNote 3 of 8

    Post Independence Era in the History of Marketing in Nigeria

    Students should be able to describe how marketing began in the colonial period in Nigeria.

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  1. Marketing ConceptsNote 4 of 8

    Marketing Concepts

    Students should be able to define the marketing concept.

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  2. Marketing Concepts II: Difference Between Sales & Marketing ConceptNote 5 of 8

    Marketing Concepts II: Difference Between Sales & Marketing Concept

    Students should be able to state the differences between the sales concept and the marketing concept.

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  3. Classification of ProductsNote 6 of 8

    Classification of Products

    Students should be able to define a product and give examples of things that can be marketed.

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  1. Classification of Products II: Industrial GoodsNote 7 of 8

    Classification of Products II: Industrial Goods

    Students should be able to define industrial goods.

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  2. Marketing Mix INote 8 of 8

    Marketing Mix I

    Students should be able to explain the meaning of marketing mix.

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Every note is free to read online. A PDF or Word copy of one subject costs ₦1,000 for one term, or ₦2,000 for all three terms.

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About SS1 First Term Marketing Lesson Notes

These are the eight SS1 First Term Marketing topics, in teaching order. The first note covers Introduction to Marketing and the last covers Marketing Mix I.

What students learn this term
  • Define marketing
  • Describe how marketing began in the colonial period in Nigeria
  • Define the marketing concept
  • State the differences between the sales concept and the marketing concept
  • Define a product and give examples of things that can be marketed
  • Define industrial goods
  • Explain the meaning of marketing mix
Recommended SS1 Marketing textbooks
NameAuthorPublisher
Contemporary Marketing for Senior Secondary SchoolsFG NERDC approved list, 2026 to 2028Edition: 2026H.A. Musa; S.N. Ojeniyi; B.O. Ikenam.Learn Africa Plc
Basic Concept of Marketing for Senior Secondary SchoolsSchool booklist – International School, University of Ibadan (UI-owned)Babatunde H.O.; Seye OdanyeHOLAD Publishers

Questions teachers ask about SS1 First Term Marketing

How many SS1 First Term Marketing lesson notes are there?

There are 8 notes, from Introduction to Marketing to Marketing Mix I. When a new note is published, this page and this number update on their own.

What topics do the notes cover?

Introduction to Marketing, Introduction to Marketing II: Functions of Marketing, Post Independence Era in the History of Marketing in Nigeria, Marketing Concepts, Marketing Concepts II: Difference Between Sales & Marketing Concept, Classification of Products, Classification of Products II: Industrial Goods and Marketing Mix I.

Can I download the notes as a PDF or Word file?

Yes. Sign in with Google or Facebook, then choose the term at checkout. A PDF or Word copy of SS1 Marketing for the First Term costs ₦1,000.

Can I edit the notes to suit my class?

Yes. Use the Word copy to change anything you like, or print the PDF as it is. Either way there is no retyping.

What does each note contain?

Every note has behavioural objectives, the lesson content in short sections, evaluation questions and an assignment, so you can teach from it and set work straight away.

Is there a cheaper way to get all three terms?

Yes. All three terms of SS1 Marketing cost ₦2,000 instead of ₦3,000, a saving of ₦1,000.

Do I need an account to read the notes?

No. Every note is free to read without an account. You only sign in when you want to buy a download.

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