SS1 Second Term Marketing Lesson Notes
Ten free notes, in teaching order, from Marketing Mix II: Marketing Environment to Marketing Research. Read them online, or get a PDF or Word copy.
Download the full term, ₦1,000The term, one note at a time
Start at note 1 and work down. Each note opens with its objectives and ends with evaluation questions and an assignment.
Note 1 of 10Marketing Mix II: Marketing Environment
Students should be able to define the marketing environment.
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Marketing Mix II: Marketing Environment
Students should be able to define the marketing environment.
Read this note - Note 3 of 10
What Market Do
Students should be able to explain what marketing activities are.
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- Note 4 of 10
Types of Market I
Students should be able to define a market.
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Organizational Market
Students should be able to define an organisational market.
Read this note - Note 6 of 10
Consumer and Organisational Behaviour I
Students should be able to define consumer behaviour.
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- Note 7 of 10
Consumer and Organizational Behaviour II
Students should be able to list the stages of the consumer buying process.
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Organizational Buying Behaviour
Students should be able to define organisational buying.
Read this note - Note 9 of 10
Marketing Planning Process
Students should be able to explain what a marketing plan is.
Read this note - Note 10 of 10
Marketing Research
Students should be able to define marketing research.
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Every note is free to read online. A PDF or Word copy of one subject costs ₦1,000 for one term, or ₦2,000 for all three terms.
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About SS1 Second Term Marketing Lesson Notes
These are the ten SS1 Second Term Marketing topics, in teaching order. The first note covers Marketing Mix II: Marketing Environment and the last covers Marketing Research.
What students learn this term
- Define the marketing environment
- Define the marketing environment
- Explain what marketing activities are
- Define a market
- Define an organisational market
- Define consumer behaviour
- List the stages of the consumer buying process
- Define organisational buying
- Explain what a marketing plan is
- Define marketing research
Recommended SS1 Marketing textbooks
| Name | Author | Publisher |
|---|---|---|
| Contemporary Marketing for Senior Secondary SchoolsFG NERDC approved list, 2026 to 2028Edition: 2026 | H.A. Musa; S.N. Ojeniyi; B.O. Ikenam. | Learn Africa Plc |
| Basic Concept of Marketing for Senior Secondary SchoolsSchool booklist – International School, University of Ibadan (UI-owned) | Babatunde H.O.; Seye Odanye | HOLAD Publishers |
Questions teachers ask about SS1 Second Term Marketing
How many SS1 Second Term Marketing lesson notes are there?
There are 10 notes, from Marketing Mix II: Marketing Environment to Marketing Research. When a new note is published, this page and this number update on their own.
What topics do the notes cover?
Marketing Mix II: Marketing Environment, Marketing Mix II: Marketing Environment, What Market Do, Types of Market I, Organizational Market, Consumer and Organisational Behaviour I, Consumer and Organizational Behaviour II, Organizational Buying Behaviour, Marketing Planning Process and Marketing Research.
Can I download the notes as a PDF or Word file?
Yes. Sign in with Google or Facebook, then choose the term at checkout. A PDF or Word copy of SS1 Marketing for the Second Term costs ₦1,000.
Can I edit the notes to suit my class?
Yes. Use the Word copy to change anything you like, or print the PDF as it is. Either way there is no retyping.
What does each note contain?
Every note has behavioural objectives, the lesson content in short sections, evaluation questions and an assignment, so you can teach from it and set work straight away.
Is there a cheaper way to get all three terms?
Yes. All three terms of SS1 Marketing cost ₦2,000 instead of ₦3,000, a saving of ₦1,000.
Do I need an account to read the notes?
No. Every note is free to read without an account. You only sign in when you want to buy a download.
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