Identifying a Good Marketing Location and Setting Up and Operating a Marketing Outlet – SS3 Marketing Lesson Note (Second Term)

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Outline the strategies for establishing a personal marketing outlet

INSTRUCTIONAL TECHNIQUES: 

• Identification, 
• explanation, 
• questions and answers, 
• demonstration, 
• videos from source

INSTRUCTIONAL MATERIALS: 

• Videos, 
• loudspeaker, 
• textbook, 
• pictures

NOTE

STRATEGIES IN SETTING UP A PERSONAL MARKETING OUTLET

These include:

1. Identification of a good marketing location: It involves that the outlet is in midst of the customers or buyers, i.e. the site of the outlet must be within reach of the buyers, it must not be too far away from the primary or targeted markets, e.g fast foods are usually opened within corporate establishments.
2. Defining the organisation’s mission: It specifies the organisation’s overall goals and operational scope and provides general guidelines for future management action. i.e the essential purpose that differentiates the company with others.
3. Assessing organisational resources and evaluating environmental risks and opportunities. These include the capabilities of the marketing outlets to compete favourably with rivals or competitors that emerge later.
4. Understand the SWOT analysis: SWOT analysis helps the owner or the marketing outlets to compare internal organisational strengths and weaknesses with external opportunities and threats.
5. Formulation of a marketing strategy: This is an overall program for selecting a particular target market and then satisfying consumers through a careful balance of the elements of the marketing mix-product, price, distribution and promotion.
6. Nearness to the source of raw materials.
7. Nearness to manpower or competent staff.

EVALUATION:    

1. Discuss the strategies in establishing a personal marketing outlet

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively