Importance of International Marketing – SS3 Marketing Lesson Note (First Term)

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. State the reasons for international trading

Reasons for international trading

1. Because the local/domestic market may already be saturated
2. to take advantage of an innovative world product
3. to enjoy financing benefits from setting up manufacturing and assembling bases in certain overseas countries bringing about access to the trading block to which that country belongs
4. to increase the overall total profits
5. To take advantage of favourable government and economic policies of the developed countries
6. Increased chances of product success and efficiency

 Importance of international marketing

1. To counter slow growth in some industries
2. To sustain and boost the revenue generation of the company
3. To create a synergy and harmony between domestic and overseas operation
4. to better maximize productive capacity
5. To be ahead of the competitors
6. to provide more employment opportunities

EVALUATION:    

1. Give reasons for international trading
2. State the importance of international marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively