Marketing of Mineral Products – SS2 Marketing Lesson Note (Third Term)

Mineral products, also known as gifts of nature, are found beneath the soil and need a high level of technical expertise to refine and process them into other physical products. They include oil products, such as petroleum, and non-oil products, such as zinc, coal and copper. They are marketed through distributors, retailers, commodity markets, exhibitions and stores.

Behavioural objectives

By the end of the lesson, students should be able to:

• explain what mineral products are and give examples;
• describe oil products and non-oil products;
• state the differences between oil and non-oil products;
• list the methods of marketing mineral products.

What are mineral products?

Mineral products, also known as gifts of nature, are housed beneath the soil.

In putting them to use, a high level of technical expertise is required to refine and process them into other physical products. Some examples of mineral products include coal, copper and iron ore.

What are oil products?

Oil products are lubricants, essential and highly instrumental to the economic growth and development of many nations of the world.

An example of an oil product is petroleum, which when further refined can be made into kerosene, diesel and bitumen.

What are non-oil products?

Non-oil products are other natural products which are used as raw materials and major components in the production of other commodities. Some examples are zinc, coal and copper.

What are the differences between oil and non-oil products?

What are the methods of marketing mineral products?

1. Distributors, for example IPMAN (Independent Petroleum Marketers Association of Nigeria)
2. Independent retailers
3. Commodity markets
4. Product exhibitions or showgrounds
5. Hypermarkets
6. Multiple stores
7. Mobile stores
8. Mobile retailers

Evaluation

1. What are mineral products? Give three examples.
2. Name three products that can be made by refining petroleum.
3. State two differences between oil and non-oil products.
4. What does IPMAN stand for?
5. List four methods of marketing mineral products.

Assignment

1. Explain non-oil products and give three examples.
2. List any five methods of marketing mineral products.