Methods of Advertising – JSS3 Agricultural Science Lesson Note (First Term)

METHODS OF ADVERTISEMENT

1.      Direct advertisement

2.      Indirect Advertisement

DIRECT ADVERTISEMENT 

Direct marketing is a form of advertising that allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

INDIRECT ADVERTISEMENT 

Advertising does not directly promote a product or service but makes people indirectly aware of it by sponsorship or product placement.

Indirect advertising occurs when a business chooses not to promote a product but works to establish a relationship with the people who read, hear, and see the advertising.

Indirect advertising is the opposite of direct advertising, which tells potential consumers to buy a specific product.