Types of Advertising – JSS3 Agricultural Science Lesson Note (First Term)

Types of advertisement

1.     Informative advertising
2.     Competitive advertising
3.     Persuasive advertising

 Informative advertising

Informative advertising is the delivery of advertising messages through mass media to inform a target market about the benefits offered by a new product or innovation.

 Competitive advertising

What is competitive advertising?

Promotional technique in which an advertiser claims his product’s superiority over competing product(s) by direct or indirect comparison.

 Persuasive advertising

A type of product promotion that attempts to influence a consumer to purchase a particular good or service.