Vocabulary Development: Words Associated with Advertising – SS1 English Lesson Note (Second Term)

Lesson note at a glance

Subject: English Studies
Class: SS1
Term: Second Term
Topic: Vocabulary Development: Words Associated with Advertising
Order: Topic 6 of 9 this term
Reading time: 2 min

Advertising vocabulary is the set of words used to talk about how products and services are promoted. An advertisement is a paid announcement designed to promote a product or service. The words in this note name the people and parts involved in making an advertisement and the techniques used to persuade an audience.

Behavioural objectives

By the end of the lesson, students should be able to:

state the meaning of common words associated with advertising;
name the people who work on an advertisement, such as the copywriter, creative director and media buyer;
identify the parts of an advertisement, such as the headline, slogan, logo and call to action;
use the words correctly in sentences of their own.

What are the common words used in advertising?

No.	Term	Meaning
1	Advertisement	A paid announcement designed to promote a product or service.
2	Advertising agency	A business that creates and places advertisements for clients.
3	Brand	A name, term, symbol, design or any other feature that identifies and distinguishes the goods or services of one seller from those of others.
4	Copywriter	A writer who creates the text for advertisements.
5	Creative director	A person who oversees the overall look and feel of an advertising campaign.
6	Media buyer	A person who purchases advertising space or time.
7	Target audience	The group of people that an advertisement is designed to reach.
8	Testimonial	A statement from a satisfied customer that is used to promote a product or service.
9	Visual	An image, video or other visual element that is used in an advertisement.
10	Appeal	A technique used to persuade the reader to take action.
11	Branding	The process of creating a unique identity for a product or service.
12	Imagery	The use of words to create pictures in the reader’s mind.
13	Persuasive writing	Writing that is designed to convince the reader to agree with the author’s point of view.
14	Target market	The group of people that an advertisement is designed to reach.
15	Ad copy	The text of an advertisement.
16	Call to action	A statement that tells the reader what they should do, such as “Visit our website” or “Call us today.”
17	Headline	The title of an advertisement.
18	Logo	A symbol or design that represents a company or brand.
19	Slogan	A short, memorable phrase that is used to promote a product or service.

Evaluation

What is an advertisement?
What is the difference between a copywriter and a media buyer?
What is a call to action? Give one example.
What is the difference between a logo and a slogan?

Assignment

Choose any five words from the list above. Write the meaning of each one, then use each in a sentence of your own about advertising.

This term's English Studies topics

SS1 Second Term · 9 topics

Vocabulary Development: Words Associated with Advertising – SS1 English Lesson Note (Second Term)

Lesson note at a glance

Behavioural objectives

What are the common words used in advertising?

Evaluation

Assignment

This term's English Studies topics

Lesson Notes for Other Classes

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Vocabulary Development: Words Associated with Advertising – SS1 English Lesson Note (Second Term)

Lesson note at a glance

Behavioural objectives

What are the common words used in advertising?

Evaluation

Assignment

This term's English Studies topics

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Second Term English Studies Lesson Notes for Other Topics

Lesson Notes for Other Classes

Print it or edit it in Word