Market and Marketing of Agricultural Produce – Basic 6 Agricultural Science Lesson Note (Second Term)

Learning Objectives: By the end of the lesson, pupils should be able to:

• Describe market and marketing
• Give reasons for marketing agricultural produce
• Carry out marketing activities

Lesson Content:

What is a Market? A market is a place where people come to buy and sell goods, including farm products.

What is Marketing? Marketing is all the activities involved in moving products from the farmer to the final consumer. It includes advertising, selling, transporting, and storing products.

Examples of Markets:

• Village market
• Town market
• Supermarket
• Roadside stalls
• Online markets

Reasons for Marketing Agricultural Produce:

1. To Make Money

• Farmers sell their crops to earn income
• Money helps farmers buy what they need
• Supports the farmer’s family

2. To Feed People

• Gets food from farms to people’s tables
• Ensures everyone has access to fresh food
• Reduces hunger in communities

3. To Prevent Waste

• Sells produce before it spoils
• Reduces the amount of food thrown away
• Makes good use of farmers’ hard work

4. To Share Information

• Farmers learn what customers want
• Customers learn about new products
• Helps improve farming methods

5. To Create Jobs

• Provides work for transporters, sellers, and packers
• Supports many families in the community
• Grows the local economy

6. To Encourage Production

• When farmers can sell easily, they produce more
• Leads to more food for everyone
• Improves farming techniques

Simple Marketing Activities Students Can Do:

• Set up a small school market
• Practice selling fruits and vegetables
• Learn to count money and give change
• Practice talking to customers politely

Marketing Process: Farmer → Packaging → Transportation → Market → Customer

MULTIPLE CHOICE EXERCISE:

• What is a market? 

a) A place to sleep

b) A place to buy and sell goods

c) A place to store food

d) A place to cook food

• Why do farmers market their produce? 

a) To waste food

b) To make money

c) To hide food

d) To destroy crops

• Marketing helps to: 

a) Increase waste

b) Prevent waste

c) Spoil food

d) Hide food

HOMEWORK:

1. Define market and marketing