International Marketing – SS3 Marketing Lesson Note (First Term)

International marketing

Marketing is defined as the set of activities undertaken by an individual or a company to provide satisfaction to the customers through value addition and making good relations with them thereby increasing their brand values.

 There are three levels of marketing

• Domestic marketing is the total system of business activities designed to plan, price, promote and distribute goods and services within a single country.
•  International marketing is the total system of business activities designed to plan, price, promote and distribute goods and services to potential foreign customers.
•  Global marketing: Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives.

Features of international marketing

1. Different legal system: Every country has a different legal system for different commodities and it may become a hassle for a company.
2. Market characteristics: The market characteristics of various countries vary depending on environmental factors, demand patterns, government control etc
3. Monetary system: the monetary system of each country is decided by the government and the exchange value of a country’s currency is determined by the forces of demand and supply
4. Procedures and documentation: every country has its procedure for documentation requirements. Every company must comply with these rules and regulations for imports and exports

 EVALUATION:    

1. Define Marketing
2. Discuss the levels of marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively