Information and Communication Technology in International Marketing – SS3 Marketing Lesson Note (First Term)

Application of ICT in marketing

Marketing as a discipline is undergoing radical changes. Marketing managers in the 21st century must adopt ICT to address the social and cultural changes that we all face in this time and age.

Since change today is constant and happening at a fast pace, the use of ICT has become indispensable if marketing must be strategic and achieve with desired goal. The Information and Communication technology is a very powerful tool that can help prospective business owners to make their business known to the world.

 Advantages of ICT in International Marketing

1. It is far cheaper and much more flexible than print advertising.
2. The Internet has allowed businesses to break through the geographical barriers and become more accessible thereby creating MARKET EXPANSION.
3. It diversifies revenue streams.
4. ICT ensures that marketing is done more conveniently from any part of the globe.
5. It adds value and satisfaction
6. It ensures that feedback is gotten almost immediately from the intended customer or Target audience.
7. Internet provides growth opportunities to businesses.

 EVALUATION:    

1. What is the essence of ICT in International Marketing?

1. Discuss the advantages of ICT in Marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively