Marketing Of Food Items JSS3 Home Economics Lesson Note

MARKETING PRINCIPLES

A market may be defined as a place where goods and services are exchanged. It is an avenue for buying and selling. In other words, a market is a place, point, or any means of communication whereby the transfer of ownership of goods and services can be effected.

Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumers or users to satisfy consumers and accomplish the producer’s objectives. It encompasses all activities aimed at facilitating exchange.

Marketing, simply put, is the science or art of understanding what a group of consumers want and how to get it to them.

There are four basic principles of marketing, known as the 4 P’s of marketing. They are:

a) PRODUCT

A product is what a marketer/ seller sells to the consumer(s). A product is evaluated by the degree to which it satisfies a need and provides value for a group of consumers. The product should satisfy a perceived need and offer what a group of consumers want.

When creating your product, the following factors should be considered:

Name

Packaging

Usage

Warranty terms (where applicable)

b) PRICE

This principle refers to how much consumers pay for the product, and it is evaluated in terms of how the price maximises profit for the company. As prices drop, demand tends to rise but profit per unit decreases. The producer of a particular product must fix a price that will be affordable to the consumers and as well maximise profit for him.

c) PLACE

The place principle refers to the distribution channels i. e. where you will sell your product and how it goes to the market. This is important because consumers can not purchase products that would not reach them. Distribution channels are evaluated on ease of use and reliability; an important factor in making a product desirable and accessible.

d) PROMOTION

The promotion principle is about communicating with consumers. Advertising is the most well-known form of promotion. Promotion can include anything from print and media advertising to direct selling. The essence of promotion is to create awareness about a product for the consumers and also to persuade them to buy.

 GENERAL EVALUATION

1. State three differences between snacks and meals.
2. State two guidelines for the preparation and serving of snacks.
3. Define the term, ‘Marketing’.
4. List and explain the four principles of marketing.
5. Relate the importance of marketing principles to the selling of food items.

READING ASSIGNMENT:

Home Economics for JSS1-3 by Elizabeth U. Anyakoha. Pages 169-172.

 Home Economics New Concept Book 2 by Popoola. Pages127-134.

WEEKEND ASSIGNMENT

1. Orange juice is a source of A. vitamin A      B. vitamin B C. vitamin C    D. vitamin D
2. The process of preventing harmful bacteria from growing in food is food A.preparation    B. service    C. storage    D. hygiene
3. Beverages with little or more caffeine content are ______ drinks.A. stimulating    B. refreshing        C. alcoholic    D. protective
4. The best form of sugar for sweetening fruit juice is  A. caramel    B. syrup     C. icing          D. granular
5. Refreshments served in-between meals and when desired are called   A. appetizer   B. dessert C. snack    D. breakfast

THEORY

1. State five duties of a food seller to the public.
2. Write the recipe and method of preparation for a snack of your choice.