Export Promotion in Agriculture I: III – JSS3 Agricultural Science Lesson Note (Third Term)

Export promotion is a government policy measure that encourages export activities at all levels, from production of the export product to its consumption outside the country.

Behavioural objectives

By the end of the lesson, students should be able to:

1. define export promotion in agriculture;
2. state the stages involved in export promotion;
3. state the objectives of export promotion;
4. list examples of Nigerian export products;
5. explain the benefits of export promotion.

What is an export?

An export is a good or service produced in one country and sold to another country.

• Agricultural export: a farm, livestock, fish or forest product sold abroad, such as cocoa, cashew nuts and timber.
• Foreign exchange: money of other countries (for example dollars) that Nigeria earns when it sells goods abroad.
• Oil export: crude petroleum and related products sold abroad.
• Non-oil export: any export that is not oil, including most agricultural products.

What is export promotion in agriculture?

Export promotion in agriculture is a government policy that encourages the production and sale of farm products to other countries.

• It starts with the production of the export product.
• It ends with the consumption of the product outside the country.
• It covers identifying, exploiting and developing export resources.
• It also covers providing the infrastructure that supports production and marketing.

What are the stages of export promotion?

Export promotion involves four stages or activities.

1. Identification: finding the country’s export resources or potentials, such as crops suited to Nigeria’s soil and climate.
2. Exploitation: making use of the identified export resource.
3. Development: improving the quality and quantity of these export resources.
4. Provision of infrastructure: supplying facilities that aid production, exploitation and marketing, such as roads, storage and ports.

What are the objectives of export promotion in international marketing?

The objectives of export promotion are the aims that government measures are meant to achieve.

1. To promote the development of export-related industries in Nigeria.
2. To promote the development and diversification of Nigeria’s export trade.
3. To promote the implementation of export policy and programmes of the Nigerian government.
4. To coordinate and monitor export production activities in Nigeria.
5. To collect and give local manufacturers information on products available for export.
6. To engage in export promotion services.
7. To administer grants and other benefits related to export promotion and development.
8. To maintain adequate and effective representation of Nigeria’s export interests in other countries.
9. To provide technical assistance to local exporters.
10. To organise and plan Nigeria’s participation in international trade fairs and exhibitions in other countries.

• Diversification: exporting many kinds of goods so that the country does not depend on oil alone.
• Trade fair: a show where producers display goods to buyers from many countries.

What are examples of Nigerian export products?

Nigeria exports oil and non-oil products, and many agricultural products are non-oil exports.

What are the benefits of export promotion?

The benefits of export promotion are the gains the country and its people receive from selling goods abroad.

1. Foreign exchange earning: more goods sold to foreign markets bring in foreign exchange.
2. Efficiency in production: industries produce at high capacity to meet demand from both home and foreign markets.
3. Employment creation: increased production expands local industries, which creates jobs and reduces unemployment.
4. Better use of resources: higher export production encourages better and more efficient use of local resources.
5. National growth and development: the government uses export revenue to provide roads, health care services and other social amenities.

Evaluation

1. Define export promotion.
2. State the four activities that export promotion involves.
3. List five objectives of export promotion.
4. Name eight Nigerian agricultural export products.
5. Explain any two benefits of export promotion.

Assignment

List the five basic benefits of export promotion, then explain how export promotion helps to create employment.