Planning for a Personal Marketing Outlet SS3 Marketing Lesson Note

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Discuss the two forms of planning
2. Discuss the sources of funds for establishing personal marketing outlets

INSTRUCTIONAL TECHNIQUES: 

• Identification, 
• explanation, 
• questions and answers, 
• demonstration, 
• videos from source

INSTRUCTIONAL MATERIALS: 

• Videos, 
• loudspeaker, 
• textbook, 
• pictures

NOTE

PLANNING FOR PERSONAL MARKETING OUTLETS

Planning can either be strategic or tactical. Strategic planning is the process of determining an organisation’s primary objectives and then adopting courses of action that will eventually achieve them while Tactical planning guides the implementations of activities specified in the strategic plan. 

Sources of Fund for Establishing Personal Marketing Outlets

1. Saving money with daily contributors and collectors.
2. Obtaining a soft loan from community/merchant banks.
3. Joining cooperative and thrift society to collect the loan.
4. Approaching cooperative thrift society even as a non-registered member to obtain a loan.
5. Seeking financial assistance from wealthy individuals and NGOs.
6. Seeking assistance from the National Directorate of Employment(NDE).
7. Engaging in temporary manual labour or casual work that can bring money and invest it rightly to open personal marketing outlets.
8. Reducing unnecessary spending, rather than investing idle money, gifts or funds into profitable ventures.
9. Attending seminars and workshops where issues on raising money for business ventures are being discussed.

EVALUATION:    

1. Discuss the two forms of planning

1. Discuss the various sources for establishing personal marketing outlets

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively