Internet Browsing and Electronic Marketing SS3 Marketing Lesson Note

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Define electronic marketing
2. Discuss the advantages and disadvantages of electronic marketing

INSTRUCTIONAL TECHNIQUES: 

• Identification, 
• explanation, 
• questions and answers, 
• demonstration, 
• videos from source

INSTRUCTIONAL MATERIALS: 

• Videos, 
• loud speaker, 
• textbook, 
• pictures

NOTE

ELECTRONIC MARKETING

Electronic marketing is a form of product promotion and customer relations conducted with the use of electronic media. It also refers to any transfer of goods or services from seller to buyer that involves one or more electronic methods or media.

Advantages of Electronic Marketing

1. It reduces the cost of advertisement.
2. Electronic marketing is relatively cheaper compared to traditional marketing strategies.
3. It gives the organisation the ability to track the rate of return on investment.
4. Electronic marketing facilitates immediate responses or communication between the customer and the organisation.
5. It can easily and effectively be integrated with the traditional marketing strategies.

Disadvantages of Electronic Marketing

1. Electronic marketing is limited by the ability of the consumer to access and use Internet services.
2. It has intensified competition which is a major barrier to new entrants in the global market.
3. There is no replacement for good old-fashioned customer service. 

EVALUATION:    

1. Explain electronic marketing

1. Discuss the advantages and disadvantages of electronic marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively