Microfinance Companies SS2 Marketing Lesson Note

Microfinance is a kind of financial institution that focuses on small businesses and individuals who lack access to conventional banking and related services.

ROLES OF FACILITATORS IN MICROFINANCE

1. They equip marketers to build up a large customer base.
2. They help in educating customers about all they need to know about the company.
3. They recognize individual strengths and drive to change things for the better.
4. They help the company to achieve its objectives and goals with the aid of a series of meetings and discussions.
5. They are very neutral but positive about what the company represents.