Advertising II – Advantages & Disadvantages of Advertising SS1 Marketing Lesson Note

BENEFITS TO COMMUNITY OR SOCIETY

1. Advertising, in general, is educational. In the words of the late President Roosevelt of the USA. “Advertising brings to the greatest number of people actual knowledge concerning useful things. It is essentially a form of education and the progress of civilization depends on education.”
2. Advertising leads to large-scale tom production, thereby creating more employment opportunities for the public in various jobs directly or indirectly.
3.  It initiates a process of creating more wants and satisfaction with a higher standard of living. For example, Erin’s advertising has made more popular and Top universal the uses of such inventions as automobiles, radios and various household appliances. Indigo
4. Newspapers would not have become so popular and so cheap if there had been no advertisements. The cheap ad production of newspapers is possible only through the publication of advertisements in them. It sustains the press.
5. It assures employment opportunities for professional men and artists.
6. Advertising does provide a glimpse of a country’s way of life. It is, in fact, a running commentary on the way of living and the behaviour of the people and is also an indicator of some of the future in this regard.

DISADVANTAGES OF ADVERTISING

1. Encouragement Of Materialism: It makes people desire goods and services they cannot afford.
2. Leads To Higher Price: Consumers are SYON made to bear the cost of advertisement paying more for the advertised goods and services.uberoamiz
3. Restriction Of New Entrants: Heavy advertisements by firms could restrict 15 new entrants into the industry because of the high advertising budget.
4. Misleading: Advertisement sometimes PB 200 misleads consumers in the choice of goods and services to purchase.
5. Ethical Issues: Ethical issues are sometimes breached by models and celebrities who are used in advertisements.
6. It encourages impulse buying.
7. It causes distraction.
8. High Cost Of Advertisement: This is Exton too expensive and drains the funds of a company.

ADVERTISING MEDIA/MEDIA OF ADVERTISING 

1. Newspaper 
2. Magazine
3. Radio
4. Television 
5. Online (Internet)
6. Mobile advertisement 
7. Billboards
8. Journals
9. Fliers 
10. Cinema
11. Posters
12. Direct mail, etc