Vocabulary Development: Words Associated With Advertising SS1 English Studies Lesson Note

Common terms associated with advertising include:

1. Advertisement: A paid announcement designed to promote a product or service.

2. Advertising agency: A business that creates and places advertisements for clients.

3. Brand: A name, term, symbol, design, or any other feature that identifies and distinguishes the goods or services of one seller from those of others.

4. Copywriter: A writer who creates the text for advertisements.

5. Creative director: A person who oversees the overall look and feel of an advertising campaign.

6. Media buyer: A person who purchases advertising space or time.

7. Target audience: The group of people that an advertisement is designed to reach.

8. Testimonial: A statement from a satisfied customer that is used to promote a product or service.

9. Visual: An image, video, or other visual element that is used in an advertisement.

10. Appeal: A technique used to persuade the reader to take action.

11. Branding: The process of creating a unique identity for a product or service.

12. Imagery: The use of words to create pictures in the reader’s mind.

13. Persuasive writing: Writing that is designed to convince the reader to agree with the author’s point of view.

14. Target market: The group of people that an advertisement is designed to reach.

15. Ad copy: The text of an advertisement.

16. Call to action: A statement that tells the reader what they should do, such as “Visit our website” or “Call us today.”

17. Headline: The title of an advertisement.

18. Logo: A symbol or design that represents a company or brand.

19. Slogan: A short, memorable phrase that is used to promote a product or service.